4 months in the past, the Grim Reaper got here for the Opel Cascada. Groupe PSA, which purchased Opel from Normal Motors in 2017, introduced the two-door convertible could be phased out. On sale right here since 2016 because the Buick Cascada, GM advised us it had nothing to say about PSA’s announcement. On Friday, the U.S. automaker spoke up, telling Automotive Information the droptop “has reached the tip of its originally-planned lifecycle and 2019 would be the final mannequin yr supplied. Sellers have been notified and lots of may have inventory by the remainder of this yr.”
Buick paid huge cash to promote its first convertible for the reason that 1991 Reatta. Buick threw cash at Tremendous Bowls adverts and a gaggle of celebrities two years in a row. And when gross sales started in 2016, Buick enlisted The Unbreakable Kimmy Schmidt star Ellie Kemper for a sequence of tv and on-line spots.
U.S. sellers have been instructed to file remaining orders this month, and manufacturing will proceed on the manufacturing unit in Poland till this summer season. But the actual fact we’re in February and sellers are predicted to have inventory for the subsequent ten months says all the things obligatory concerning the state of play. The model bought roughly 17,000 models in three years, and each 2017 and 2018 noticed gross sales declines of greater than 25 %. Buick did not count on big gross sales from the import, although, and the Cascada earned conquest patrons. A spokesman mentioned, “The Cascada has performed its position within the portfolio completely, outselling many different premium convertibles whereas bringing in [6 of every 10] patrons from outdoors GM.”
Final we heard, the LaCrosse ceases manufacturing subsequent month. Until the scenario adjustments earlier than the tip of the yr, Buick may have solely the Regal on its passenger automobile books come 2020. GM will solely have two convertibles in its portfolio worldwide, the Chevrolet Camaro and Corvette.